Course Outline

A. The most important concepts of crisis management
B. Psychological mechanisms of a crisis situation
C. Old and new tools useful in crises
D. Effects of slackness
E. Checklist: where to start "putting out the fire"?
F. Why internal communication IS important
G. Your anti-crisis essentials
H. First message in 7 steps
I. How to prepare an anti-crisis procedure?
J. Roles in the crisis management process
K. The most common mistakes in crisis management
L. Rule 7P

Requirements

Knowledge of basic concepts in the field of Public Relations:

  • stakeholders
  • Press Release
  • media relations
  • briefing
  • media monitoring, etc.

The target group of the training are people responsible for the image of the organization, both owners and management board members
also PR specialists and press spokesmen.

 7 Hours

Number of participants


Price Per Participant (Exc. Tax)

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Provisional Courses

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