Course Outline
A. The most important concepts of crisis management
B. Psychological mechanisms of a crisis situation
C. Old and new tools useful in crises
D. Effects of slackness
E. Checklist: where to start "putting out the fire"?
F. Why internal communication IS important
G. Your anti-crisis essentials
H. First message in 7 steps
I. How to prepare an anti-crisis procedure?
J. Roles in the crisis management process
K. The most common mistakes in crisis management
L. Rule 7P
Requirements
Knowledge of basic concepts in the field of Public Relations:
- stakeholders
- Press Release
- media relations
- briefing
- media monitoring, etc.
The target group of the training are people responsible for the image of the organization, both owners and management board members
also PR specialists and press spokesmen.
Testimonials (5)
Openness and tendency to conduct open discussions, cool examples, appropriate amount of materials during presentations supported by cool examples and group work, which motivates "closed to each other" teams.
Magdalena - Zehnder Polska Sp. z o.o.
Course - Efektywność osobista - zarządzanie sobą
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Ewa's willingness to look for practical examples in our company
Patryk Kujaczynski - E-msi
Course - Menedżer liderem zmian
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High level of knowledge of the instructor.
Przemek - Sreamsoft Krakow sp. z o.o.
Course - Komunikacja w zespole projektowym
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Daily meeting method and time reservation for yourself speed.
Roman Bielski - BWI Poland Technologies
Course - Zarządzanie zespołem rozproszonym
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Luz, our approach to you is that you managed to activate everyone... even the resistant ones ;)
Szymon Szylhabel - Kaczmarski Group sp.j.
Course - Leadership i kierowanie zespołem II
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