Social Media Campaign Creation Training Course
Social media campaign creation is an essential skill for digital marketers, enabling businesses to target the right audience, optimize ad spend, and drive engagement effectively.
This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.
By the end of this training, participants will be able to:
- Develop a structured approach to social media campaign creation.
- Set up and manage ad campaigns on Facebook, Google, and TikTok.
- Define campaign objectives and select the right ad formats.
- Identify and target the ideal audience for ad campaigns.
- Optimize ad performance using analytics and A/B testing.
- Allocate budgets effectively to maximize return on investment.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction to Social Media Advertising
- Understanding paid vs. organic reach
- Choosing the right platform for your campaign
- Overview of ad formats and placements
Defining Campaign Objectives
- Brand awareness vs. conversions
- Traffic, engagement, and lead generation goals
- Aligning campaign objectives with business strategy
Audience Targeting and Segmentation
- Understanding audience demographics
- Custom and lookalike audiences
- Retargeting strategies
Facebook Ads Campaigns
- Setting up a Facebook Business Manager account
- Creating ad campaigns, ad sets, and ads
- Using Facebook Pixel for tracking
Google Ads Campaigns
- Understanding Google Ads structure
- Setting up search, display, and video ads
- Keyword research and bidding strategies
TikTok Ads Campaigns
- Creating TikTok Ads Manager account
- Choosing ad formats (In-Feed, TopView, Spark Ads, etc.)
- Engaging audiences with creative video ads
Budgeting and Bidding Strategies
- Daily vs. lifetime budgets
- Cost-per-click (CPC) vs. cost-per-impression (CPM)
- Maximizing ad spend efficiency
Optimizing Campaign Performance
- A/B testing ad creatives
- Analyzing key performance indicators (KPIs)
- Making data-driven adjustments
Measuring Success and Reporting
- Understanding analytics and insights
- Generating reports for campaign evaluation
- Interpreting metrics to refine future campaigns
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
Requirements
- Basic understanding of social media platforms
- Familiarity with digital marketing concepts
- Experience in content creation is beneficial
Audience
- Social media managers
- Marketing professionals
Open Training Courses require 5+ participants.
Social Media Campaign Creation Training Course - Booking
Social Media Campaign Creation Training Course - Enquiry
Social Media Campaign Creation - Consultancy Enquiry
Consultancy Enquiry
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
She was able to answer everyones questions easily...Clearly indication of her expertise.
Yunus - Vodacom
Course - Digital Marketing
Provisional Courses
Related Courses
AI in Digital Marketing
7 HoursThis instructor-led, live training in Poland (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.
By the end of this training, participants will be able to:
- Leverage AI software to improve the way brands connect to users.
- Use chatbots to optimize the user-experience.
- Increase productivity and revenue through the automation of tasks.
AI w Personal Brandingu i LinkedIn marketingu
7 HoursThe training focuses on the use of artificial intelligence in building a personal brand
and effective presence on LinkedIn. Participants will learn how AI can support the creation of
professional profiles, generating engaging content and automating activities
networking. AI tools for trend analysis, post optimization will be discussed
and personalization of communication. The training also includes strategies for effective
using LinkedIn to develop your career, build business relationships and increase
reach of published content.
Benefits for participants:
● Build your personal brand more effectively using AI.
● Ability to optimize LinkedIn profiles according to the platform's algorithm.
● Automation of networking activities and personalization of communication.
● Better content targeting and analysis of published post results.
● Increasing audience engagement and developing a network of contacts.
AI in social media marketing – automation and personalization of content
7 HoursThe training focuses on the use of artificial intelligence in media marketing.
social media. Participants will learn about AI tools for trend analysis, content optimization
and automation of advertising campaigns. They will learn how AI can support the generation of
posts, graphics and videos, and how to personalize communication with recipients. They will discuss
advertising targeting methods and analysis of marketing activity results using
AI. The training also covers issues related to customer service automation in social
media, including chatbots and intelligent communication management systems.
Benefits for participants:
● Better understand how AI is impacting social media marketing strategies.
● Ability to create effective campaigns using AI.
● Automation of content marketing processes and targeting optimization.
● Ability to improve engagement and conversion rates with AI.
● Increasing the effectiveness of advertising activities and saving time.
Community Manager: Social Media Management
21 HoursThis instructor-led, live training in Poland (online or onsite) is aimed at beginner-level to intermediate-level social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.
By the end of this training, participants will be able to:
- Define target audiences and tailor social media strategies accordingly.
- Select appropriate social media platforms based on business goals.
- Create effective content strategies, including content pillars, formats, and calendars.
- Analyze competitors to refine social media tactics.
- Develop paid ad campaigns and measure their success.
- Engage and moderate online communities effectively.
- Handle social media crises and maintain brand reputation.
- Implement ethical best practices and social media policies.
Content Marketing, or how to turn a reader into a customer
7 HoursTraining goals:
- acquiring the ability to create texts
- engaging the reader, as well as consistent with the guidelines
- SEO and good webwriting practices.
- Methods: Lecture. Discussion. Workshops.
Digital Marketing
14 HoursThis training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
Digital Marketing in China
14 HoursThis training is best suited for people into Digital Marketing and Strategies.
The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
By the end of the training we understand the importance of analytics and good strategy with suitable examples.
Digital Marketing for Software-as-a-Service (SaaS)
7 HoursThis instructor-led, live training in Poland (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.
By the end of this training, participants will be able to:
- Gain a comprehensive understanding of digital marketing in the SaaS industry.
- Develop practical skills in executing effective direct marketing strategies using digital tools.
- Create and implement a digital marketing plan tailored for SaaS products.
Search Engine Optimization (SEO)
14 HoursAdvanced topics like link building, advanced keyword research, and SEO tools will be covered in a course on Search Engine Optimization (SEO). As part of this course, you'll learn some of the most advanced techniques for optimizing your website so that it attracts the most traffic from search engines. In the online marketing business, students who complete NobleProg's Search Engine Optimization course might develop a career as a freelancer.
Basic Google Ads
7 HoursParticipants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results.
The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.
Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.
Influencer marketing
7 HoursTraining objectives: acquiring skills in selecting and managing cooperation with influencers and good practices of such
cooperation.
Methods: Lecture. Discussion. Workshops.
Make for Marketing Automation
14 HoursThis instructor-led, live training in Poland (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.
By the end of this training, participants will be able to:
- Use Make to automate marketing campaigns and lead nurturing workflows.
- Create personalized customer journey maps through integrated platforms.
- Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
- Monitor and analyze automated workflows to optimize campaign performance.
- Adopt best practices for scalable marketing automation strategies.
Internet marketing in practice
7 HoursWhat you will get out of training:
- You will learn what the possibilities in the field of internet marketing are
- You will learn the specifics of advertising platforms and the importance of both SEO and analytics
- You will also learn how to prepare a marketing strategy for yourself and your company
- You will come out knowing the specifics of building a strategy and process
- You will learn how to cooperate with other digital agencies
Skills
- Strategy preparation
- Strategy evaluation in terms of performance
- Ability to choose priority platforms in the area of activity
- Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
- Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
- Confidence in the activities carried out and awareness of the steps / tests taken