Make for Marketing Automation Training Course
Make is a versatile automation tool that helps marketing teams streamline campaigns, synchronize data across platforms, and create personalized customer journeys.
This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.
By the end of this training, participants will be able to:
- Use Make to automate marketing campaigns and lead nurturing workflows.
- Create personalized customer journey maps through integrated platforms.
- Sync data across marketing tools like Mailchimp, HubSpot, and social media platforms.
- Monitor and analyze automated workflows to optimize campaign performance.
- Adopt best practices for scalable marketing automation strategies.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction to Make for Marketing Automation
- Overview of Make and its applications in marketing
- Connecting Make with popular marketing tools
- Setting up your automation environment
Automating Marketing Campaigns
- Creating email marketing workflows with Mailchimp
- Automating social media scheduling and posts
- Tracking and managing campaign performance
Lead Nurturing and Customer Engagement
- Designing automated lead nurturing workflows
- Personalizing customer interactions through Make
- Segmenting and targeting leads effectively
Syncing Data Between Platforms
- Integrating HubSpot with other tools for seamless data flow
- Automating CRM updates and synchronization
- Managing customer data securely and efficiently
Optimizing Customer Journeys
- Mapping customer journeys with Make
- Automating responses based on customer behaviors
- Enhancing personalization through data-driven insights
Monitoring and Troubleshooting Workflows
- Using Make’s dashboard for workflow monitoring
- Troubleshooting errors and optimizing workflows
- Measuring and improving automation performance
Best Practices for Scalable Marketing Automation
- Adopting reusable templates for marketing workflows
- Ensuring data security and compliance
- Scaling automation for growing marketing needs
Summary and Next Steps
Requirements
- Basic understanding of marketing workflows and CRM tools
- Experience using platforms like Mailchimp, HubSpot, or similar tools
- Familiarity with automation tools and concepts
Audience
- Digital marketers
- Marketing automation specialists
- CRM managers
Open Training Courses require 5+ participants.
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Testimonials (1)
There were many practical exercises supervised and assisted by the trainer
Aleksandra - Fundacja PTA
Course - Mastering Make: Advanced Workflow Automation and Optimization
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