Prompt Engineering for Marketing and Sales Automation Training Course
AI-powered prompt engineering is revolutionizing marketing and sales automation, enabling businesses to personalize campaigns, automate customer interactions, and optimize conversions.
This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.
By the end of this training, participants will be able to:
- Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
- Use AI to generate high-converting marketing copy and ad creatives.
- Automate customer engagement with AI-generated responses.
- Leverage AI for data-driven sales insights and forecasting.
- Integrate AI tools into marketing and sales automation workflows.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction to Prompt Engineering for Marketing and Sales
- Understanding AI-driven content generation
- Applications of prompt engineering in marketing and sales automation
- Overview of AI tools for digital marketing and sales
AI-Powered Content Generation
- Creating high-converting ad copy using AI
- Optimizing prompts for blog posts, social media, and email marketing
- Generating AI-powered SEO content and keyword research
AI-Driven Customer Engagement
- Using AI chatbots for lead generation and support
- Automating personalized email marketing campaigns
- Enhancing social media interactions with AI-generated responses
Automating Sales Processes with AI
- AI-powered lead qualification and scoring
- Automating follow-ups and responses with AI prompts
- Using AI-generated sales scripts and negotiation prompts
Data-Driven AI Insights for Marketing and Sales
- Analyzing customer sentiment with AI
- Using AI for predictive sales forecasting
- Enhancing conversion rate optimization with AI insights
Integrating AI with Marketing and Sales Automation Tools
- Connecting AI prompts with CRM platforms (Salesforce, HubSpot)
- Automating workflows using AI-powered tools (Zapier, Make, or Python scripts)
- Real-time AI-generated reporting and analytics
Ethical Considerations and Best Practices
- Ensuring AI-generated content aligns with brand voice
- Compliance with data privacy regulations (GDPR, CCPA)
- Best practices for using AI in marketing and sales ethically
Hands-On Labs and Case Studies
- Generating AI-powered ad campaigns
- Building automated AI chatbots for customer engagement
- Developing AI-driven lead nurturing email sequences
Summary and Next Steps
Requirements
- Basic understanding of marketing and sales processes
- Experience with digital marketing platforms (social media, email marketing, or CRM)
- Familiarity with AI-powered tools (recommended but not required)
Audience
- Digital marketers
- Content creators
- Sales professionals
Open Training Courses require 5+ participants.
Prompt Engineering for Marketing and Sales Automation Training Course - Booking
Prompt Engineering for Marketing and Sales Automation Training Course - Enquiry
Testimonials (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
She was able to answer everyones questions easily...Clearly indication of her expertise.
Yunus - Vodacom
Course - Digital Marketing
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