Course Outline

1.Sales means what?
  • Marketing 3.0, 4.0 and 5.0 or what sales in the 21st century is all about
  • Transactional or relationship selling benefits and risks
  • Building relationships in the sales process
  • Planning sales goals using the Vonneguth method
  • Metaplan - a tool for effective problem solving on the example of the sales process
  • Somatic markers and neuroception in business - modern sales tools
2.Salesperson, seller, advisor – who is that?
  • Each of us sells something, but not everyone knows it - my profile in salesautodiagnosis.
  • Worst salesperson ever - what we don't like about salespeople.
  • Can you fall in love with sales?
  • You are walking on thin ice - The wheel of conflict (conflict: structure, interests, data, relationships, values).
  • Emotions in sales
  • Thinking outside the box - going beyond the pattern
3. Step by step sales process
  • Preparing for the meeting.
  • Building relationships with customers / relationship selling (sales techniques)
  • Recognizing customer needs.
  • Argumentation / presentation / persuasion.
  • Negotiating contract terms.
  • Dealing with objections.
4. Sales meeting - before you start.
  • Attitude – Beliefs
  • Methods of building internal motivation
  • Planning, setting and defining goals
  • Customer stereotyping and proper segmentation
  • What kind of salesperson am I – finding my own style
  • Resistance in customer contact - ways to overcome it
  • Good Morning, What's Next? How to Conduct a Sales Conversation
5. Customer – Prosumer – who is that?
  • Buy Now Button in the Brain - Does It Exist? How People Make Purchasing Decisions.
  • Purchase-reward? Or choice paradigm?
  • Information overload in the sales process.
  • Prosumer = needs and expectations.
  • Generations BB, X, Y, Z and building a different sales relationship structure.
6. Personal brand in sales relationships - what for?
  • A model for building the personal brand of a sales expert.
  • Reputation, or selling through values.
  • Conversion model on sale.
  • My Brand Amplifier how to build your competitive advantage.
  • ASK method how to know the most about the market quickly.
7. Toolbox idea generator or what to do when everything goes wrong.
  • Types of problems- deviant, optimization, innovation.
  • Creativity has to be…learned, idea killers and the conditions for creative thinking.
  • What is a creative approach to problem-solving?
  • The best solution for each party is the game.
  • Iron Set- 635, Anti-problem, Vonneguth method, metaplan.

Requirements

Training goals:

  • Increasing sales efficiency of Participants.
  • Increasing the use of creative problem-solving tools in accordance with the Out of the box methodology
 14 Hours

Number of participants


Price Per Participant (Exc. Tax)

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