Course Outline
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Testimonials (4)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Everything was truly superb. Mr. Piotr managed to convey the knowledge in such a way that a person who had never had contact with Corel or Photoshop understood all the necessary functions. Mr. Piotr possesses extensive knowledge about graphic programs. The trainer did not limit himself to the exercises he had prepared but eagerly discussed and implemented project examples that are useful in my work. If any questions came to mind after the classes, Mr. Piotr explained everything in detail the next day until I understood. I sincerely recommend him and will definitely return for Illustrator training.
Bartosz
Course - Raster and Vector Graphics (Adobe Photoshop, Corel Draw)
Machine Translated
Small group, good contact with the trainer
Alicja Jurasz
Course - Techniki DTP (InDesign, Photoshop, Illustrator, Acrobat)
Machine Translated
course completion
Jednostka Wojskowa 2063 - Wojskowe Centrum Geograficzne
Course - Adobe Photoshop
Machine Translated