Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
Testimonials (5)
The practicing part is a big part which is not very common, and this makes this training just perfect.
Tanczos Gergo - Thermo Fisher Scientific
Course - Agile Project Management
Trainer is very knowledgeable on the subject and able to provide real world examples through his experience.
Nouf
Course - Agile Software Testing with Continuous Integration
The fact that I have learnt a new approach for writing unit tests is the part I liked most about the training. I also liked the free talk we had, the fact that we debated certain topics, I liked the team work we had, it made us analyse from a different perspective the requirements of user stories and I also appreciated the intervention of the trainer that suggested us different solutions when we were stuck on taking some decisions.
Crina-Maria Rosu - ACCENTURE
Course - Agile and TDD with C
Real-world examples cited in various discussed scenarios, tackling difficult topics, and finding solutions tailored to the organization, rather than just textbook theory.
Karolina Wojtczak - SOGECAP S.A. ODDZIAL W POLSCE
Course - Managing Projects using Waterfall and Agile Techniques
Machine Translated
Patience of the trainer ;)
Anna Arent-Krolikowska
Course - Agile Business Analysis
Machine Translated